LAX first to showcase new American Airlines Flagship Check-in

Today American Airlines introduced the first Flagship Check-in experience at Los Angeles International Airport (IATA: LAX). The new check-in process option expands American’s commitment to differentiate and customize the travel experience for its high-value customers.

LAX is the first airport where American Airlines offers this premium service. The Flagship Check-in experience is located in Terminal 4 in the east lobby with exclusive curbside access leading to a private facility. There, customers are greeted by customer service representatives who can personally assist with individual travel requirements, including check-in and baggage check, seat or itinerary changes and connecting flight information. To further expedite the travel process, customers receive immediate access to a designated separate security line, offering easy access through security checkpoints. Flagship Check-in is available to eligible customers between 4 a.m. to 1 a.m. daily.

Customers who are eligible for Flagship Check-in include ConciergeKey(SM) members and customers of American’s Five Star Service – a personal one-on-one airport assistance program, on the day of travel. Also included are First Class customers departing LAX onboard an American Airlines three-class transcontinental or three-class international aircraft.

“American continues to deliver the ideal travel experience for our high-value customers,” said Virasb Vahidi, American’s Chief Commercial Officer. “Flagship Check-in provides the exclusivity and seamless service that our high-end customers value, and we believe this unique service best aligns with their travel desires.”

The airline expects the service to become available at additional airports in 2012. For more information about Flagship Check-in service, please visit

[Photo from Flickr – Some rights reserved by skinnylawyer]