It’s not often that we get detailled insights into the shopping behaviour of travellers at airports. Singapore Changi Airport (IATA: SIN; LD hub page) has now analysed sales information from its four terminals, and found that travellers’ most preferred gift is chocolate.
According to the airport, in 2010, 4.5 million boxes were sold – more than one box per resident in Singapore. Most purchases were made by Americans, followed by Indians, Japanese and Indonesians. Traditional Asian gifts, such as Tiger Balm, Nonya dumplings and Kueh Lapis cakes also proved popular. See the infographic below for additional details (click for full size picture):